Companies with a well-managed brand portfolio...

  • Are proven to be 68% more likely to outperform competitors
  • Achieve up to 30% in cost savings compared to the competition
  • Have return on investment 15% higher than their peers on average

Types of benefits we achieve through this work

Achieve Wider Consumer Relevance

An effective portfolio strategy defines clear and distinct roles for each of your brands. Enabling you to appeal to a wider range of consumers, across more occasions and minimise cannibalisation.

Drive Efficient Resource Allocation

Prioritise time and investment on brands with high potential and performance. It enables informed decision-making on where to increase or reduce investment to avoid inefficiencies.

Inform Innovation Strategy

Identify white-space opportunities within your portfolio, which can be used to drive highly targeted and relevant innovation. It provides a framework that can be used across business functions.



“Cognosis projects live on outside of our engagement which really matters when we pick a strategic partner.”

Laura Diamond Senior Director

“The partnership with Cognosis is very powerful. They bring fresh eyes on the challenge and add a lot of value.”

Luciano Tulio Global Director

Trusted By

We work with business leaders at medium to large corporations. Whatever the industry, we work best with people who are passionate about driving real change

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