New Value Proposition Development
Business Model Innovation | Service | Product | Brand
The rate at which companies need to develop new growth engines and redefine customer value is accelerating.
Businesses leaders recognise they need to keep evolving their offer, or their ability to attract and retain customers will decay.
Those that succeed understand how to explore, prioritise, design and implement successful new business models, products and services with a robust approach to value proposition development.
WHAT IS YOUR CHALLENGE?
Company Value Proposition
Clearly define what makes your company differentiated and valuable to customers and consumers. Ensuring this value proposition is embedded in your strategy and implementation.
Product & Service Development
Minimise risk by creating desirable, viable and feasible product & service propositions that are torture tested to pass stringent go/no-go checks to maximise the chance of success.
Business Model Innovation
Accelerate growth by creating new business models, services or products to capture the big opportunities and keep pace with fast changing consumer and customer needs.
Brand
Proposition
Create clear and differentiated reasons to believe in your brand or product. Articulated in a simple and compelling way that is relevant for your target customer or consumer.
BENEFITS OF TAKING A STRATEGIC APPROACH TO PROPOSITION DEVELOPMENT
Confidence in the size & scale of the opportunity
Making the right choices requires having great understanding of the commercials around the opportunity. How big is it? What is your right to win? Rigorous modelling is the critical first step in building a successful new growth engines
Maximise your chance of success
For any proposition to succeed, it needs to be rooted in genuine consumer problems and needs. This means taking a customer-centric approach, ensuring the right data, insight and expert input is baked into the process
Better ROI
Establishing new growth engines can be costly. This is why it is critical you make the right design decisions at the early stages of development. Ensuring your proposition is based on a credible and robust business model will ensure you deliver great return on your capital employed
Go to market faster
We don’t just help you design the right new proposition we also ensure you have a credible go to market plan, operational OKRs all backed up by strong organisational belief and investment commitment. All of this ensures you can go to market as quickly as possible
3 KEY PRINCIPLES TO CREATING POWERFUL NEW PROPOSITIONS
We have been crafting and developing value propositions that unlock new growth engines for businesses for over 25 years.
CUSTOMER-CENTRIC
Building an approach that is rooted in deep consumer, customer & competitor insight
ROBUST & COMMERCIAL
Building new propositions on the most robust data, proxies and evidence possible
DIFFERENTIATED
Delivering both differentiation from the competition and maximum relevance to the consumer
Our Approach to New Proposition Development
Our approach is built around exploring, prioritising, designing and ultimately defining your value proposition so that you have confidence and conviction in what you are taking to market.
1. Understand & Assess
Build draft
Canvas
D
Desirability
V
Viability
F
FEASIBILITY
Go, no Go
2. Build & Test
Detailed
Proposition
Design
Test & Refine
Go, no Go
3. Prepare
Go to market
planning
WHY WORK WITH COGNOSIS ON YOUR VALUE PROPOSITION?
How to 'Navigate innovation success' Guide
Now, more than ever, innovation is a prerequisite to business survival, but innovation is inherently risky and expensive.
Navigating Innovation Success will help you overcome the pitfalls and challenges encountered of new proposition development to successfully ignite your next new growth engine.
RELATED SOLUTIONS & CAPABILITIES
PORTFOLIO STRATEGY
Define clear and distinct roles
for each of your
brands or services
CUSTOMER CENTRICITY
Evidence-based diagnostics on the state of customer centricity
within a business