Why is the right strategy so critical?

Companies with strategic clarity and a long-term approach to growth, significantly outperform their competition over a 15-year period.

  • Revenue grows by 47% more on average, and with less volatility
  • Earnings grow by 36% more on average, and with less volatility
  • Economic profit grows by 81% more on average, and with less volatility

THE BENEFITS OF THE RIGHT STRATEGY

Clarity & Commitment

Great strategies build organisational clarity and commitment. Creating a clear sense of purpose supported by a collective energy and drive to execute.

Focus & Impact

Great strategies drive choices. Forcing organisations to focus on the most important growth opportunities and assesing the enablers that are required to access them.

Growth & Profit

The right strategy unlocks greater revenue growth and profit. Enabling businesses to invest in the future and deliver greater benefit for all stakeholders.

COMPONENTS OF A SUCCESSFUL STRATEGY

We’ll help you to focus on the right areas for growth at every important step of the process

Why we Exist?

Purpose

The reason a business exists / the key customer problem it addresses

Where to Play?

Target market

Assessing, sizing and prioritising the products / services to target for growth

Target Customer

The customer segments / geographies that a business targets for growth

Value Proposition

A clear articulation of the value and differentiating proposition delivered for target market / customer

How to Win?

Strategic Story

A simple and compelling strategic narrative that builds belief with critical stakeholders

1 Year Plan

Detailed 1 year plans that turn the strategy into tangible actions and responsibilities

Strategic Enablers

Scoping and defining key strategic enablers (capabilities / processes / technology etc)

Strategic Budget

Agreed budgets to ensure strategic change is sustainably costed and funded

TOM

A description of the Operating Model needed to deliver the strategy

Strategic OKRs

Strategy tracking / measurement to drive change and enable agility

WHY WORK WITH COGNOSIS?

“We chose to work with Cognosis because they matched our ambition for growth.”

Peter Smith Chief Executive Officer

“If you are looking for something to take your business to the next level, then Cognosis are great people to work with”

David Gates Chief Executive Officer

THE RESULT

OUR THINKING

Through extensive research, we have developed a manifesto for long-term growth. It unpacks and decodes the key behaviours that have driven success for leading businesses and brands.

Beyond The Horizon

TRUSTED BY

We work with business leaders at medium to large corporations. Whatever the industry, we work best with people who are passionate about driving real change

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