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The Sustainable Growth Manifesto
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Good strategy is smart. But great strategy is inspiring and exciting, too.

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The Sustainable Growth Manifesto

Capabilities

What we do

  • Growth diagnostics Previous Growth strategy Next

    Competitor strategy

    •


    Building a strategy for your own business is hard. Understanding that of your competitor’s is even harder.

    Through working with leadership teams over many years, we have tailored an approach that ensures competitor intelligence can have genuine impact in the strategy planning cycle. Leveraging competitor intelligence, we offer a range of bespoke tools to immerse you in the competitor mindset, pressure test assumptions and identify what’s required to secure long-term competitor advantage.

    How can I play to win in an increasingly competitive market place?

    The result

    AkzoNobel

    A future-focused competitor strategy for a leading global home improvement company

    Capability Area: Competitor War-Gaming

    Read case study

    Hiscox

    Building a unique value proposition in a high growth market

    Capability Area: Competitor Benchmarking

    Read case study

    How To Guides

    War Gaming Downloadable Guide

    A step by step guide to competitor war‑gaming. The document captures the key frameworks to leverage and lessons learnt based on Cognosis’ 20 years of experience in the field.
    Download free guide

    War-Gaming Masterclass Video

    A webinar to introduce the steps to successful competitor war-gaming

    Watch 60min webinar

    Related Thinking

    Become A Competitor ‘Mind-Reader’: How To Take Your Competitor Analysis To The Next Level…

    No-one can deny the importance of competitor benchmarking: it allows you to gain a deeper insight into your...
    Read case study

    Early Warning System: What Is It And Why Do You Need One?

    We are all too familiar with the rise in extreme weather events over recent years, as we witness the effects of...
    Read case study

    Stress-Testing Your Value Proposition: Delivering Uniqueness Versus The Competition

    Read case study

    Competitor Analysis Tools for Strategy Development

    Competitor analysis is critical driver of any business strategy. However, many fail to use it effectively. To ensure...
    Read case study

    Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning

    There is no denying that the acceleration of market disruption has had major repercussions for organisations that...
    Read case study

    Competitor War Gaming That Works

    For many, steering a business feels more like riding the rapids than taking a leisurely trip across a still, blue...
    Read case study

    Why Competitive Intelligence Needs a Consultative Approach

    Last month marked our first visit to CiMi.con in Berlin, one of the best events for Europe's competitive & market...
    Read case study
  • Competitor strategy Previous Futures strategy Next

    Growth strategy

    •


    A strategy can seem daunting to build with so much data, so many opinions and so little time. At Cognosis, we look to strip strategy of any complicating factors, focusing on the root actions and behaviours that will drive strong advantage for your business today and in the future.

    Whether you need to rethink the strategy for a brand, portfolio or your entire organisation, our experienced team will help you to get to a plan of action which is creative, bold and inspires engagement and commitment from the people who make it happen.

    How can I build the right strategy for my business?

    The result

    Arco - Long-Term Business Strategy

    Writing a commercial strategy for the UK’s largest B2B Safety company, as well as providing a short-term COVID-19 strategic response.

    Capability Area: Business Strategy

    Read case study

    Arco - Short-Term Business Strategy

    Providing an agile commercial strategy for the UK’s largest B2B Safety company in response to the Covid-19 outbreak.

    Capability Area: Business Strategy

    Read case study

    AB InBev

    Strategic and investment recommendations in 12 key markets for the brand portfolio of the world’s biggest beer company.

    Capability Area: Brand & Portfolio Strategy

    Read case study

    LVMH

    Defining brand architecture and product roles for one of the world’s most famous luxury brands

    Capability Area: Brand & Portfolio Strategy

    Read case study

    Related Thinking

    Strategy for growth: It pays to get granular

    Duncan Campbell explains why detailed enablers are so important for ensuring your strategy is fit for...
    Read case study

    Help! Is my business choice-averse?

    CEOs and strategy leaders know they need to think long-term or risk stagnation. But how to prioritise, when change is...
    Read case study

    No time to win? Why midcap strategies should go long and short

    Duncan Campbell explains why midcap businesses that can’t make time for sustainable growth will find themselves...
    Read case study

    Out with the Old and in with the New: The Fundamentals of Reshaping a Business

    A number of industries are at a tipping point, whereby traditional models of creating value will not be viable in 10...
    Read case study

    It’s Not Them, It’s You – The Real Reason Why Your Business Isn’t Growing

    When a business is failing to reach its growth targets, often the finger of blame starts pointing to a whole host of...
    Read case study

    Jack of all trades, master of none. Is less actually more when it comes to Portfolio?

    In an era where consumer needs are fragmented, marketers are under more pressure than ever to produce growth. Beefed...
    Read case study

    The Partner Paradox: What Can We Learn from Big Businesses Who Got it Wrong?

    Strategic partnerships; the sharing of resources in pursuit of a common goal, are on the rise in big businesses...
    Read case study

    Mind the purpose gap

    Most companies experience a gap between the potential impact of their purpose and current performance. Bridging this...
    Read case study
  • Growth strategy Previous Growth diagnostics Next

    Futures strategy

    •


    In a world that's evolving at break neck speed, the strategies that stand the test of time are those built by teams adept at understanding future challenges and opportunities.

    At Cognosis, we help our Clients navigate these uncertain waters using a range of quantitative and qualitative methods, helping you build a clearer view of what could be on the horizon and how to make the most of it.

    What are the things I should be doing now to ensure my business remains fit for the future?

    The result

    Three Mobile

    Helping a Telecoms giant develop a long-term plan for a disruptive future

    Capability Area: Trend Analysis and Scenario Planning

    Read case study

    Red Bull

    Building sustainable growth for the world’s most famous energy drink.

    Capability Area: Opportunity Identification and Sizing

    Read case study

    How To Guides

    Scenario Planning Downloadable Guide

    A step by step guide to scenario planning
    Download free guide

    Related Thinking

    Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning

    There is no denying that the acceleration of market disruption has had major repercussions for organisations that...
    Read case study

    Winning Strategies beyond COVID-19: How Scenario Planning Can Put You in Pole Position

    The COVID-19 crisis is having a major impact on consumers and companies world-wide but the old world could be gone...
    Read case study
  • Futures strategy Previous Competitor strategy Next

    Growth diagnostics

    •


    To build a strategy that is capable of driving long term growth, the first step is to ensure there is a growth culture that can support it.

    The bulk of strategic planning goes into searching for opportunities and mapping out how to go after them. But just as much value is created by building a powerful growth culture. Where leadership teams are clear on the mindset, structural, people and management practices needed to drive growth.

    Underpinned by a data set of +140k companies, we have built diagnostics on how to drive sustainable growth and how to drive a customer centric organisation.

    What is the first step in building a growth strategy?

    The result

    Capability Area: Customer Centricity Diagnostic

    “Now we are confident in the roadmap to becoming more customer centric.”

    Mike Haley Chief Executive Officer

    Cifas

    Related Thinking

    Beyond the Horizon: Manifesto

    Based on extensive research, this manifesto unpacks and decodes the key behaviours that has driven success for leading businesses and brands.
    Read the full report

    Beyond the Horizon: Webinar

    Based on extensive research this webinar unpacks and decodes the key behaviors that has driven success for leading businesses and brands.

    Watch the webinar

    Customer Centricity is business speak you can’t ignore

    Daniel Hall discusses the key findings of the recent Horizon research on long-term sustainable growth by Cognosis...
    Read case study

    If customer centricity is comfortable, then you’re not doing it right...

    Putting the customer first is usually described in upbeat terms that can make it sound easy to achieve. However, the...
    Read case study

    Busting the 5 myths of customer centricity

    Businesses know they need to put customer needs at the heart of their strategies, but very few are actually doing it...
    Read case study

    Strong leadership turns customer centricity into sustainable growth

    Creating a customer-centric culture is a tough challenge that relies on clear direction from the top. Olivia...
    Read case study
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