Why a Go-To-Market process is Critical

Ensures you make the most efficient use of time & budget

Increases your success rate in new channels and markets

Codifies your approach for growth and scalability

Types of benefits we achieve through this work

Identify & Assess Opportunities

First, define what success looks like and what you are trying to achieve. Then identify the biggest market and segment revenue opportunities, before assessing your right to win and capability stretch.

Understand Practical Requirements

Develop a detailed understanding of what is required to enter the market - the right distribution model, channel mix, marketing approach, pricing, regulatory requirements... to successfully launch.

Build Engagement & Alignment

Build team alignment behind a pragmatic and focused market entry strategy with clear roles, responsibilities and allocation of resources to turn the strategy into reality.


“The partnership with Cognosis is very powerful. They bring fresh eyes on the challenge and add a lot of value.”

Luciano Tulio Global Director


We work with business leaders at medium to large corporations. Whatever the industry, we work best with people who are passionate about driving real change

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