Why go to market planning is Critical

Entering a new market or customer segment successfully is a great way to scale your business. Yet, many organisations struggle to turn execution plans into consistent commercial results at pace and at scale amid increasing market complexity.

Sharper Investment

Focuses resources on markets, segments and activities most likely to deliver strong commercial returns

Stronger Performance

Improves win rates when expanding into new channels, customer segments and competitive market environments

Scalable Growth

Establishes a repeatable, structured approach that supports consistent growth across markets, products and regions

Our go to market strategy capabilities

We help organisations design and deliver go to market strategies that turn intent into measurable commercial results - combining strategic clarity with executional excellence to drive sustainable market entry, expansion and growth.

Go To Market Planning & Design

Defining clear GTM choices, priorities and roadmaps that align teams and focus investment for impact.

Route to Market & Channel Optimisation

Optimising routes to market, defining channel models, and aligning operating models to improve reach and efficiency.

Market Expansion

Expand into new markets and segments with scalable go to market strategies that reduce risk and accelerate growth.

Sales & Marketing Capability Development

Building capabilities, including digital and data-enabled strategies to improve customer engagement.

Value Proposition & Pricing Optimisation

Refining value propositions and pricing strategies to improve differentiation and increase commercial returns.

Our approach

Our Go To Market consulting approach is pragmatic, insight-led and execution-focused. We work alongside leadership teams in established organisations to make clear strategic choices, design practical GTM models, and ensure they are embedded across the business.

Established businesses Leaders looking to optimize or transform existing GTM models Complex sales, marketing & channel environments Market entry, expansion and growth at scale Strategic implementation Where Cognosis adds the most value Where alternative approaches may be better suited Start-ups Entrepreneurs at early-stage experimentation Single-product channel models Early-stage idea validation Low-budget, tactical GTM support Faster market entry Improved sales effectiveness Maximum impact Sustainable revenue growth A 3-PRONGED APPROACH TO PRAGMATIC GTM MODELS Bridging the gap between strategy and mobilisation Execution at Pace Prioritising markets, segments, propositions and channels Clear Commercial Choices Deep understanding of customer needs, buying behaviour & value drivers Customer-led Design
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THE IMPACT OF A CLEAR GO TO MARKET STRATEGY

Fast, confident market expansion or entry

Enter and expand to new markets and segments with clarity, reduced risk and greater confidence in your commercial approach.

Cross-functional aligment & co-ordinated action

Achieve pace, focus and accountability in GTM implementation across sales & marketing teams - turning shared plans into coordinated, prioritsed commercial action.

Sustainabile revenue growth

Improve sales effectiveness, conversion and growth by aligning propositions, channels and customer engagement with scalable, structured go-to-market strategies.

RELATED GO TO MARKET & STRATEGY IMPLEMENTATION SOLUTIONS

Target Operating Model

Refine, refocus or rebuild your operating model to accelerate your growth strategy

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Portfolio Strategy

Define clear and distinct roles for each of your brands or services

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Value Proposition Development

Defining differentiated new offerings to cutomers and consumers

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WHY WORK WITH COGNOSIS

Global Consumer Goods Manufacturer

Trade strategy transformation: Reallocating investment to drive competitive advantage

Read case study

Just Eat Takeaway.com

Unlocking growth opportunities in Germany’s dynamic food delivery market

Read case study

TRUSTED BY

We work with business leaders at medium to large corporations. Whatever the industry, we work best with people who are passionate about driving real change.

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