How-To Guides

Scenario Planning
A step by step guide to scenario planning
War Gaming
A step by step guide to competitor war‑gaming. The document captures the key frameworks to leverage and lessons learnt based on Cognosis’ 20 years of experience in the field.

customer centricity

Strong leadership turns customer centricity into sustainable growth

Creating a customer-centric culture is a tough challenge that relies on clear direction from the top. Olivia...

customer centricity

Busting the 5 myths of customer centricity

Businesses know they need to put customer needs at the heart of their strategies, but very few are actually doing it...

customer centricity

If customer centricity is comfortable, then you’re not doing it right...

Putting the customer first is usually described in upbeat terms that can make it sound easy to achieve. However, the...

customer centricity

Customer Centricity is business speak you can’t ignore

Olivia Buckle-Wright discusses the key findings of the recent Horizon research on long-term sustainable growth by...

competitor wargaming

Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning

There is no denying that the acceleration of market disruption has had major repercussions for organisations that...

competitor wargaming

Competitor War Gaming That Works

For many, steering a business feels more like riding the rapids than taking a leisurely trip across a still, blue...

Dry January, Abstinence & Moderation – The Opportunity for Non-Alcoholic Drinks

January, the month where large numbers of us attempt to make amends for over indulging at Christmas, and where alcohol...

Our Work Was 'Highly Commended' at the 2017 MCA Awards!

UPDATE - May 2nd, 2017 We're delighted to say that we were 'Highly Commended' for our work with SABMiller in the...

What Should Financial Services Learn from Fintech?

The perfect storm has been brewing for a while. An industry, ripe for transformation, due to changing consumer...

competitor strategy

Become A Competitor ‘Mind-Reader’: How To Take Your Competitor Analysis To The Next Level…

No-one can deny the importance of competitor benchmarking:...

competitor strategy

Competitor Analysis Tools for Strategy Development

Competitor analysis is critical driver of any business...

competitor strategy

Stress-Testing Your Value Proposition: Delivering Uniqueness Versus The Competition