How-To Guides

competitor mind reading

Become A Competitor ‘Mind-Reader’: How To Take Your Competitor Analysis To The Next Level…

No-one can deny the importance of competitor benchmarking: it allows you to gain a deeper insight into your...

tools for strategy

Competitor Analysis Tools for Strategy Development

Competitor analysis is critical driver of any business strategy. However, many fail to use it effectively. To ensure...

Stress-Testing Your Value Proposition: Delivering Uniqueness Versus The Competition

Early warning system

Early Warning System: What Is It And Why Do You Need One?

We are all too familiar with the rise in extreme weather events over recent years, as we witness the effects of...

competitor wargaming

Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning

There is no denying that the acceleration of market disruption has had major repercussions for organisations that...

competitor wargaming

Competitor War Gaming That Works

For many, steering a business feels more like riding the rapids than taking a leisurely trip across a still, blue...

Dry January, Abstinence & Moderation – The Opportunity for Non-Alcoholic Drinks

January, the month where large numbers of us attempt to make amends for over indulging at Christmas, and where alcohol...

Our Work Was 'Highly Commended' at the 2017 MCA Awards!

UPDATE - May 2nd, 2017 We're delighted to say that we were 'Highly Commended' for our work with SABMiller in the...

What Should Financial Services Learn from Fintech?

The perfect storm has been brewing for a while. An industry, ripe for transformation, due to changing consumer...

How can a business identify and prioritise their biggest growth opportunities (WTP)?

The process identifying where to play is all about making...

How do you turn a strategic vision into an actionable plan (HTW)?

So, you have decided which market you want to win in, now...

business strategy

What are the core components of a successful business strategy?

The first question you may have when considering how to...