How-To Guides

How can a business identify and prioritise their biggest growth opportunities (WTP)?

The process identifying where to play is all about making choices. Many businesses shy away from making choices about...

How do you turn a strategic vision into an actionable plan (HTW)?

So, you have decided which market you want to win in, now it’s time to consider what you need to do to make that a...

business strategy

What are the core components of a successful business strategy?

The first question you may have when considering how to create a successful business strategy is, what is a business...

Winning Strategies beyond COVID-19: How Scenario Planning Can Put You in Pole Position

The COVID-19 crisis is having a major impact on consumers and companies world-wide but the old world could be gone...

competitor wargaming

Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning

There is no denying that the acceleration of market disruption has had major repercussions for organisations that...

competitor wargaming

Competitor War Gaming That Works

For many, steering a business feels more like riding the rapids than taking a leisurely trip across a still, blue...

Dry January, Abstinence & Moderation – The Opportunity for Non-Alcoholic Drinks

January, the month where large numbers of us attempt to make amends for over indulging at Christmas, and where alcohol...

Our Work Was 'Highly Commended' at the 2017 MCA Awards!

UPDATE - May 2nd, 2017 We're delighted to say that we were 'Highly Commended' for our work with SABMiller in the...

What Should Financial Services Learn from Fintech?

The perfect storm has been brewing for a while. An industry, ripe for transformation, due to changing consumer...

Jack of all trades, master of none. Is less actually more when it comes to Portfolio?

In an era where consumer needs are fragmented, marketers...

How Do You Spot a Burning Platform Before It Gets Too Hot to Handle?

That’s the problem with burning platforms: by the time...

The Death of Digital Distinction

Digital has long been a corporate buzzword. But as...