PURPOSE MATTERS…​

…to customers who are attracted to businesses that stand for something bigger than the product they actually sell

… to commercial performance, as businesses that don’t take purpose seriously fall further behind the pack

…to employees who increasingly expect more of their employers and want to know their work is making a difference

BENEFITS OF AN AUTHENTIC PURPOSE​

Strategic Clarity​

An authentic purpose should provide clarity and focus, acting as a north star to guide all long-term strategic decision-making.

Motivation and Belief ​

Purpose provides a common narrative for the organisation, creating empowerment and belief amongst all stakeholders.

Competitive Advantage

Purpose enables deeper connections with customers and provides a powerful innovation platform on which to shape value propositions.

WHY WORK WITH COGNOSIS?

“Now we are confident in the roadmap to becoming more customer centric.”

Mike Haley Chief Executive Officer

“For a family business like ours, the style and approach that Cognosis brought was extremely well suited.”

Jimmy Weir Chief Financial Officer

OUR THINKING

Through extensive research we have developed a manifesto for long-term growth.

Purpose Definition is identified as one of the 4 key levers. Download this report to read about all 4 levers, and deep dive into Purpose Definition, where we unpack how it can be leveraged to drive growth.

TRUSTED BY

We work with business leaders at medium to large corporations. Whatever the industry, we work best with people who are passionate about driving real change

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