The uncomfortable truth about circularity

Circular innovation in most established, large linear businesses is sluggish because shareholders and executives see risk. Despite the challenges and costs of circular transformation - doing nothing is not an option.

  • 50 % of businesses expect circularity to become the 'new normal' in the next decade.
  • Humanity is using nearly 2 x more resources per year than our planet's ecosystems can regenerate.
  • 33 % of executives expect their industry to be disrupted by insurgent circularity start ups.

Discover where you are at in your circular journey

There’s a spectrum of circular maturity, from pioneers to those just starting out. Most businesses remain in the exploratory phase. If you have no formal strategy, limited investment, and fragmented engagement - you’re not alone.

Stage 1 CURIOUS EXPLORER You are Circular Economy and are of its potential impact. exploringbuilding awareness THE COGNOSIS CIRCULAR MATURITY MODEL Stage 2 STRATEGIC ADOPTER You are for circularity, & aligning with our strategy. laying the foundationembedding key principles Stage 3 SYSTEMATIC IMPLEMENTATION You are across operations and exploring actively integrating circular principlesnew circular business models. Stage 4 PIONEERING LEADER You are setting the benchmark for circularity,influencing the wider ecosystem. innovating and

Our approach to circular economy business modelling

From linear value chain optimisation to innovating new business models, we’ll help transform your business for a more sustainable, circular future.

Circular Marketplaces Enabling Services Recovery Services Anything Service Models as-a INNOVATING NEW BUSINESS MODELS Reduce Reuse Repair Remanufacture Recycle Re-generate LINEAR VALUE CHAIN OPTIMISATION TRANSFORMING SYSTEMS

Benefits of a circularity diagnostic and circular roadmap

Optimise what you’ve got

Gain visibility across your existing linear value chain to identify inefficiencies, reduce waste, and unlock immediate cost and resource savings - without starting from scratch.

Innovate for circular advantage

Discover untapped opportunities to redesign products, services, and business models using circular principles - creating new value and sustainable future growth.

Stay one step ahead

Use your diagnostic insights to anticipate regulation, close strategic gaps, and lead your category - turning circularity from a compliance risk into a competitive edge.

RELATED SOLUTIONS & SUSTAINABILITY CAPABILITIES

Business Model Innovation

Unlock growth by supporting the
development of new opportunities
beyond your core business

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Regulation Scenario Planning

Navigate sustainability regulations to ensure compliance, reduce risk and identify opportunities

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Sustainability Strategy

Embed sustainability in your core strategy. Drive value creation, shape innovation, and long-term growth

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GET THE GUIDE - Circularity is Possible with business model innovation

The shift to circular business models will be the single biggest corporate transformation in the next 30 years.

But the first step is the hardest. This guide will help business leaders discover how to unlock the next frontier.

DOWNLOAD GUIDE

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