Just Eat Takeaway.com
Unlocking growth opportunities in Germany’s dynamic food delivery market
The Challenge
As market dynamics shifted and competition intensified in Germany, Just Eat Takeaway.com faced a critical imperative: To identify and capitalise on the most significant growth opportunities in an increasingly dynamic and competitive food delivery market.
Germany represented both considerable opportunity and substantial challenge. Changing consumer behaviours, evolving competitive dynamics, and saturation in key urban centres were putting pressure on growth trajectories. To maintain their market position and unlock new avenues for expansion, Just Eat Takeaway.com needed to respond strategically within a dynamic environment.
Having successfully partnered with Cognosis on a previous engagement, Just Eat Takeaway.com turned to us again for our ability to deliver granular, actionable insights within tight timeframes.
The mandate was clear: Provide actionable, tangible, insight-driven recommendations that would accelerate growth in Germany’s largest cities.
Our Approach
We designed and implemented a comprehensive market insights programme that combined deep competitive intelligence and analysis with practical, go-to-market planning across marketing and sales. From the outset, we worked closely with the client’s leadership and extended teams to ensure insights were both strategically rigorous and operationally grounded.
Our process moved rapidly from defining growth hypotheses to delivering actionable recommendations. We explored market dynamics, competitive positioning, and untapped growth areas across Germany’s major cities, validating these hypotheses through extensive research, stakeholder interviews, competitive benchmarking, and analysis of consumer behaviours. This approach was reinforced by ongoing engagement with sales, marketing, and account management teams, ensuring recommendations reflected commercial realities and secured broad organisational buy-in.
Findings were synthesised into a clear set of growth opportunities and translated into practical actions. Through targeted workshops and roll-out sessions, we worked alongside the client’s teams to embed the strategy and enable a smooth transition from insight to execution.
Cognosis impressed us with their agility, flexibility and ability to respond to things nimbly. They deliver high-quality work that has real impact, and we particularly value the strategic insights they provide that help us identify where we can make the biggest difference. Their thoughtful guidance ensures we focus our efforts on the opportunities with the greatest potential for success."
Managing Director
Just Eat Takeaway.com | Germany
The Impact
The engagement delivered measurable positive impact across multiple levels and functional areas - strengthening the client’s position in Germany’s competitive food delivery market.
1. A foundation for strategic planning: Our insights became a direct input to the client’s annual strategic planning process, shaping market prioritisation and resource allocation with an evidence-based foundation.
2. Enhanced sales effectiveness: Sales teams gained sharper competitive intelligence and market-specific strategies, enabling them to target customer segments more effectively and compete with greater confidence in Germany’s largest cities.
3. Integrated go-to-market optimisation: Go-to-market planning and account management were also strengthened, with greater alignment across customer-facing functions and a more sophisticated approach to segmentation and engagement.
4. Multi-level marketing impact: At the same time, the analysis informed both brand-level marketing strategy and day-to-day tactical execution, ensuring strategic coherence at the top while maintaining agility on the ground.
The project demonstrated Cognosis’ ability to deliver rapid, comprehensive market intelligence that translates directly into business growth strategies and operational improvements, embedding impact across sales, marketing, and go-to-market functions within the organisation.
