Deep competitor intelligence for a global gaming group

THE CHALLENGE

A FTSE 100 global gaming company was facing significant competition from another gaming group. They approached Cognosis to help build intellgence, and then work with them to map out the strategic actions they needed to to take to stay ahead of the competition. 

THE SOLUTION

1. Comprehensive competitor understanding – we started with bespoke research into the competitor business, getting under the skin of the organisation to develop a detailed understanding of their strategies, culture, strengths and weaknesses. This included competitor benchmarking to assess our client’s position against their rival. Armed with this thorough assessment of the competitor, we were able to determine where the gaps were and which were most importan to plug first.   

2. Battleground identification – we then synthesised our detailed view of the competitor into key ‘battlegrounds’ – the major strategic areas for our client to target competitive advantage over their closest rival. Each battleground included a objective assessment of their current position versus its competitor, the opportunities & challenges facing each business, and indicative size of prize.  

3. Clear forward pathway – with the battlegrounds established, we then provided well-defined implications and recommendations for the business, including clear opportunities & essential actions to take. This ensured that the team had a clear understanding of their closest rival and the big ticket moves they needed to take to win against them. 

THE RESULT

With this comprehensive understanding of the competitor in place, the client team were able to review existing strategic priorities against the battlegrounds, and proactively re-allocate resources and investment in these spaces.  

Following the successful delivery of this workstream, 1 year later we were asked to carry out an intelligence update on the rival operator, capturing key developments across the battlegrounds, how momentum had shifted and recommended actions to take.