Good strategy is smart. But great strategy is inspiring and exciting, too.

Building a strategy for your own business is hard. Understanding that of your competitor's is even harder.

Through deeply immersing ourselves in the worlds of your competitive set using a range of bespoke tools and techniques, we help you pressure test assumptions about how they might think and act as well as helping you build a better understanding on how to win against them in the long-term.

A strategy can seem daunting to build with so much data, so many opinions and so little time. At Cognosis, we look to strip strategy of any complicating factors, focusing on the root actions and behaviours that will drive strong advantage for your business today and in the future.

Whether you need to rethink the strategy for a brand, portfolio or your entire organisation, our experienced team will help you to get to a plan of action which is creative, bold and inspires engagement and commitment from the people who make it happen.

In a world that's evolving at break neck speed, the strategies that stand the test of time are those built by teams adept at understanding future challenges and opportunities.

At Cognosis, we help our Clients navigate these uncertain waters using a range of quantitative and qualitative methods, helping you build a clearer view of what could be on the horizon and how to make the most of it.