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The Sustainable Growth Manifesto
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Good strategy is smart. But great strategy is inspiring and exciting, too.

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The Sustainable Growth Manifesto

Capabilities

What we do

  • Futures strategy Previous Growth strategy Next

    Competitor strategy

    •


    Building a strategy for your own business is hard. Understanding that of your competitor’s is even harder.

    Through working with leadership teams over many years, we have tailored an approach that ensures competitor intelligence can have genuine impact in the strategy planning cycle. Leveraging competitor intelligence, we offer a range of bespoke tools to immerse you in the competitor mindset, pressure test assumptions and identify what’s required to secure long-term competitor advantage.

    How can I play to win in an increasingly competitive market place?

    The result

    AkzoNobel

    A future-focused competitor strategy for a leading global home improvement company

    Capability Area: Competitor War-Gaming

    Read case study

    Hiscox

    Building a unique value proposition in a high growth market

    Capability Area: Competitor Benchmarking

    Read case study

    How To Guides

    War-Gaming Masterclass Video

    A webinar to introduce the steps to successful competitor war-gaming

    Watch 60min webinar

    Related Thinking

    Become A Competitor ‘Mind-Reader’: How To Take Your Competitor Analysis To The Next Level…

    No-one can deny the importance of competitor benchmarking: it allows you to gain a deeper insight into your...
    Read case study

    Early Warning System: What Is It And Why Do You Need One?

    We are all too familiar with the rise in extreme weather events over recent years, as we witness the effects of...
    Read case study

    Stress-Testing Your Value Proposition: Delivering Uniqueness Versus The Competition

    Read case study

    Competitor Analysis Tools for Strategy Development

    Competitor analysis is critical driver of any business strategy. However, many fail to use it effectively. To ensure...
    Read case study

    Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning

    There is no denying that the acceleration of market disruption has had major repercussions for organisations that...
    Read case study

    Competitor War Gaming That Works

    For many, steering a business feels more like riding the rapids than taking a leisurely trip across a still, blue...
    Read case study

    Why Competitive Intelligence Needs a Consultative Approach

    Last month marked our first visit to CiMi.con in Berlin, one of the best events for Europe's competitive & market...
    Read case study
  • Competitor strategy Previous Futures strategy Next

    Growth strategy

    •


    A strategy can seem daunting to build with so much data, so many opinions and so little time. At Cognosis, we look to strip strategy of any complicating factors, focusing on the root actions and behaviours that will drive strong advantage for your business today and in the future.

    Whether you need to rethink the strategy for a brand, portfolio or your entire organisation, our experienced team will help you to get to a plan of action which is creative, bold and inspires engagement and commitment from the people who make it happen.

    How can I build the right strategy for my business?

    The result

    Arco - Long-Term Business Strategy

    Writing a commercial strategy for the UK’s largest B2B Safety company, as well as providing a short-term COVID-19 strategic response.

    Capability Area: Business Strategy

    Read case study

    Arco - Short-Term Business Strategy

    Providing an agile commercial strategy for the UK’s largest B2B Safety company in response to the Covid-19 outbreak.

    Capability Area: Business Strategy

    Read case study

    AB InBev

    Strategic and investment recommendations in 12 key markets for the brand portfolio of the world’s biggest beer company.

    Capability Area: Brand & Portfolio Strategy

    Read case study

    LVMH

    Defining brand architecture and product roles for one of the world’s most famous luxury brands

    Capability Area: Brand & Portfolio Strategy

    Read case study

    Related Thinking

    How do you turn a strategic vision into an actionable plan?

    So, you have decided which market you want to win in, now it’s time to consider what you need to do to make that a...
    Read case study

    How can a business identify and prioritise their biggest growth opportunities?

    The process identifying where to play is all about making choices. Many businesses shy away from making choices about...
    Read case study

    What are the core components of a successful business strategy?

    The first question you may have when considering how to create a successful business strategy is, what is a business...
    Read case study

    Out with the Old and in with the New: The Fundamentals of Reshaping a Business

    A number of industries are at a tipping point, whereby traditional models of creating value will not be viable in 10...
    Read case study

    It’s Not Them, It’s You – The Real Reason Why Your Business Isn’t Growing

    When a business is failing to reach its growth targets, often the finger of blame starts pointing to a whole host of...
    Read case study

    Jack of all trades, master of none. Is less actually more when it comes to Portfolio?

    In an era where consumer needs are fragmented, marketers are under more pressure than ever to produce growth. Beefed...
    Read case study

    The Partner Paradox: What Can We Learn from Big Businesses Who Got it Wrong?

    Strategic partnerships; the sharing of resources in pursuit of a common goal, are on the rise in big businesses...
    Read case study
  • Growth strategy Previous Growth diagnostics Next

    Futures strategy

    •


    In a world that's evolving at break neck speed, the strategies that stand the test of time are those built by teams adept at understanding future challenges and opportunities.

    At Cognosis, we help our Clients navigate these uncertain waters using a range of quantitative and qualitative methods, helping you build a clearer view of what could be on the horizon and how to make the most of it.

    What are the things I should be doing now to ensure my business remains fit for the future?

    The result

    Three Mobile

    Helping a Telecoms giant develop a long-term plan for a disruptive future

    Capability Area: Trend Analysis and Scenario Planning

    Read case study

    Red Bull

    Building sustainable growth for the world’s most famous energy drink.

    Capability Area: Opportunity Identification and Sizing

    Read case study

    How To Guides

    Related Thinking

    Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning

    There is no denying that the acceleration of market disruption has had major repercussions for organisations that...
    Read case study

    Winning Strategies beyond COVID-19: How Scenario Planning Can Put You in Pole Position

    The COVID-19 crisis is having a major impact on consumers and companies world-wide but the old world could be gone...
    Read case study
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