2020 04 07 Cognosis Blog

The COVID-19 crisis is having a major impact on consumers and companies world-wide but the old world could be gone forever as we adopt new norms that may well outlive COVID-19. Scenario planning is an essential tool for building resilience and agility in your organization - no matter what the future holds.

What is Scenario Planning?

Scenario Planning involves developing different views of the future and building a clear set of implications for your business.

By creating a plan to prepare for those future scenarios, you can help ensure positive outcomes.

What Will it Deliver?

- Greater confidence in operating in the uncertain world

- Consensus on priorities and alignment among senior team

- Enhanced competitive advantage

What could it look like?


Questions to consider for each scenario:

1. What would we change in our strategy to succeed in this future world?

- Consumer proposition

- Route to market and supply chain

- Ways of working

2. What are the early warning signals that will signal if this scenario is unfolding?

3. How quickly would we need to respond?

Why Cognosis?

• Proven approach working with C-suite across industries

• Experts in remote workshop facilitation

• Academy CI and MI trained


ABInBev, LVMH, Akzonobel, Clarks, IHG, Three

Want to know more?

Please get in touch with Pia.Kirkland@cognosis.co.uk