How-To Guides

Winning Strategies beyond COVID-19: How Scenario Planning Can Put You in Pole Position

The COVID-19 crisis is having a major impact on consumers and companies world-wide but the old world could be gone...

Jack of all trades, master of none. Is less actually more when it comes to Portfolio?

In an era where consumer needs are fragmented, marketers are under more pressure than ever to produce growth. Beefed...

How Do You Spot a Burning Platform Before It Gets Too Hot to Handle?

That’s the problem with burning platforms: by the time they become apparent, the situation is far more serious and...

The Death of Digital Distinction

Digital has long been a corporate buzzword. But as Diageo’s CEO Ivan Menezes said, “it’s not about doing...

competitor wargaming

Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning

There is no denying that the acceleration of market disruption has had major repercussions for organisations that...

competitor wargaming

Competitor War Gaming That Works

For many, steering a business feels more like riding the rapids than taking a leisurely trip across a still, blue...

Dry January, Abstinence & Moderation – The Opportunity for Non-Alcoholic Drinks

January, the month where large numbers of us attempt to make amends for over indulging at Christmas, and where alcohol...

Our Work Was 'Highly Commended' at the 2017 MCA Awards!

UPDATE - May 2nd, 2017 We're delighted to say that we were 'Highly Commended' for our work with SABMiller in...

What Should Financial Services Learn from Fintech?

The perfect storm has been brewing for a while. An industry, ripe for transformation, due to changing consumer...

What Comes After Generation Z?

In a recent workshop, one of our clients was discussing...

Brand & Portfolio

Why Craft Beer is Bad for the Industry

Today, beer has a problem. Total beer volume is either...

Customer Loyalty isn’t Just a Choice, it’s a Lifestyle

When it comes to acquiring customers, content marketing is...