Thoughts & Events
Beyond The Horizon
A manifesto on long-term growth
Winning Strategies beyond COVID-19: How Scenario Planning Can Put You in Pole Position
The COVID-19 crisis is having a major impact on consumers and companies world-wide but the old world could be gone...
Jack of all trades, master of none. Is less actually more when it comes to Portfolio?
In an era where consumer needs are fragmented, marketers are under more pressure than ever to produce growth. Beefed...
How Do You Spot a Burning Platform Before It Gets Too Hot to Handle?
That’s the problem with burning platforms: by the time they become apparent, the situation is far more serious and...
Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning
There is no denying that the acceleration of market disruption has had major repercussions for organisations that...
Competitor War Gaming That Works
For many, steering a business feels more like riding the rapids than taking a leisurely trip across a still, blue...
Dry January, Abstinence & Moderation – The Opportunity for Non-Alcoholic Drinks
January, the month where large numbers of us attempt to make amends for over indulging at Christmas, and where alcohol...
Our Work Was 'Highly Commended' at the 2017 MCA Awards!
UPDATE - May 2nd, 2017 We're delighted to say that we were 'Highly Commended' for our work with SABMiller in...
What Comes After Generation Z?
In a recent workshop, one of our clients was discussing...
Brand & Portfolio
Why Craft Beer is Bad for the Industry
Today, beer has a problem. Total beer volume is either...