What challenge do you need help solving?

A deep understanding of your competitor’s means organisations can not only defend their position in the market, but also thrive amidst disruption, turning competitor challenges into opportunities for success.

Competitor Benchmarking & Intelligence

  • Who are our real competitors, and how do we compare?
  • What are their strengths, weaknesses, and market positioning?
  • How do customers perceive us versus the competition?

Analysing Market Gaps & Opportunities

  • What unmet customer needs or underserved segments exist?
  • How are competitors adapting to emerging market trends, and what gaps exist for us to capitalise on?
  • What opportunities could differentiate us from competitors?

Securing Competitive Advantage

  • What unique value can we offer that sets us apart?
  • How can we refine our products, messaging, and pricing to strengthen our position?
  • What strategic shifts could help us stand out and win market share?

Managing Competitor Risk & Blindspots

  • Where are we most vulnerable to competitive threats or disruption?
  • What factors could impact our market share, profitability, or future growth?
  • How can we proactively mitigate risks and stay ahead of the curve?

How we help build your competitive advantage

Customer Insights & Understanding

Market Analysis & Benchmarking

Competitor Scenario & Response Planning

Business War Gaming

Competitor Intelligence

Value Proposition Development

Business Model Innovation

Our approach to real market analysis and deep customer understanding

Cognosis Consulting transforms raw data into strategic, high-impact insights that provide tailored guidance and a competitive advantage - offering more depth and actionability than cost-effective competitor tools.

COMPETITOR TOOL/APP Automated Analysis Real Market Analysis APPROACH Automated, raw, data-driven reports requiring in-house interpretation and action Expert human-led consulting providing in-depth strategic analysis and actionable insights COST Lower cost, but limited depth Premium investment for high-value insights CUSTOMISATION Generic, one-size-fits-all reporting Tailored to your business needs and goals STRATEGIC GUIDANCE No direct guidance or expert support Provides clear recommendations and next steps IMPACT Short-term, basic benchmarking without strategic depth or analysis Deep market understanding to drive real differentiation that helps shape business strategy & growth INSIGHT QUALITY Provides numbers but lacks context Translates complex data into meaningful strategy ACTIONABILITY Limited direction on next steps Clear roadmap for decision-making and implementation STRATEGIC ACTIONABLE INSIGHT A 3-PRONGED APPROACH TO DEEP COMPETITOR UNDERSTANDING Customer insight & analysis Product performance & go-to-market approach Business performance & Strategy

Why choose us for competitor & market analysis?

Proven competitor approach

Our competitor framework is based on over 25 years of experience

Trusted by leading companies

Enduring relationships with some of the world’s top brands & companies

Independent point of view

We are focused on building the right strategy for each individual client

AI Enabled

Access to faster insights to fuel better competitive understanding

Operate globally

We engage at Board level, working across 60+ countries

Trusted by

"We work in an industry that is going through rapid change. The war games with Cognosis have really helped us to see things from other perspectives, identify likely competitor moves and plan our response accordingly. An invaluable exercise, and something I would thoroughly recommend to any company serious about either disrupting their industry or maintaining their competitive advantage"

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Mark Evans Head of Consumer Insight & Strategy, IG Group

"Cognosis pulled together the most comprehensive piece of competitive analysis I have seen in 20 years...They have helped my leadership team see the market with real clarity and make the right decisions for the business"

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Matt Pullen Managing Director of Dulux

"From start to finish I found the team at Cognosis to be exceptional. In what can be a complex and nuanced category to comprehend, the team got to grips with the challenge immediately. The intelligence packs are some of the finest strategic papers we now have in our arsenal. The workshops were engaging and we now have a clear set of attack plans to exploit our competitors weaknesses"

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Michael Sheehan Head of Strategy & Planning, Entain

Companies we have worked with

Latest Awards

  • 2024 Silver Winner for Strategic Impact

    Awarded Silver by The Consultancy Growth Network Awards, in the Strategic Impact category for the positive impact consultancies have on their clients’ transformation, their clients’ customers, society and the environment.

  • Top UK Consulting Firm for Strategy & Innovation 2024

    According to the independent ranking by the online global industry platform Consultancy.uk. Hand-picked from 500+ firms across the UK and global consulting industry, the ranking benchmarks firms across 40 sectors and 40 areas of expertise.

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