Developing Powerful New Propositions & Business Models
Innovation | Service | Product | Brand
Are you clear on the value that sets you apart from your competition?
Without a clear, customer centric and differentiated value proposition, even the best products and services will fail when they get to market.
Those that succeed understand how to explore and implement successful new business models, products and services with a robust approach to value proposition development.
Would you like to get things moving?
Get in touch to discuss your challenge.
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The benefits of taking a strategic approach to proposition development
COMMERCIAL CONFIDENCE
Deep understanding
of the potential size & scale
of the opportunity
MAX CHANCE OF SUCCESS
Identify the genuine customer problems and needs with a customer-centric approach
BETTER ROI
A robust business model that focuses on the level of investment and return on capital deployed
GO TO MARKET FASTER
A focused and differentiated
market execution plan that turns
strategy into reality
OUR APPROACH TO VALUE PROPOSITION DEVELOPMENT
Our approach is built around exploring, prioritising, designing and ultimately defining your value proposition so that you have confidence and conviction in what you are taking to market.
1. Understand & Assess
Build draft
Canvas
D
Desirability
V
Viability
F
FEASIBILITY
Go, no Go
2. Build & Test
Detailed
Proposition
Design
Test & Refine
Go, no Go
3. Prepare
Go to market
planning
WHY WORK WITH COGNOSIS ON YOUR VALUE PROPOSITION?
“It has been an absolute pleasure working with Cognosis on this project. Their professional and proactive approach has been a breath of fresh air to support development of our value proposition and strategic plan, bringing a new perspective to our thinking. They have demonstrated real expertise and a passion to deliver on the brief to the highest standard.”
“Cognosis have been a great partner, adding value by bringing their experience, expertise and impartiality to bear on helping us assess our market and competitor landscape and developing new proposition. I would happily recommend them to any business looking to build growth driving value propositions.”
“We found Cognosis to be insightful, engaging and focused. I would highly recommend them, we were so happy with the Value Proposition work that was done that we have subsequently asked for additional help from them in other areas of the business.”
Trusted by
We work at board level with PE firms and in-house strategy, marketing & innovation teams. Whatever the industry, we work best with people who are passionate about driving real change.
Would you like to get things moving?
Get in touch to discuss your challenge.
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