Why Cognosis?

“We work in an industry that is going through rapid change. The war games with Cognosis have really helped us to see things from other perspectives, identify likely competitor moves and plan our response accordingly. An invaluable exercise, and something I would thoroughly recommend to any company serious about either disrupting their industry or maintaining their competitive advantage”

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Mark Evans Head of Consumer Insight & Strategy, IG Group

“Cognosis creates immersive war-gaming working sessions that mean we truly stand in the shoes of our competitors. These sessions generate powerful insights that Cognosis turn into brilliantly executable ideas, both sized and assessed for strategic fit in our business”


Sarah Lewis Strategy Director, Dulux UK & Ireland

“From start to finish I found the team at Cognosis to be exceptional. In what can be a complex and nuanced category to comprehend, the team got to grips with the challenge immediately. The intelligence packs are some of the finest strategic papers we now have in our arsenal. The workshops were engaging and we now have a clear set of attack plans to exploit our competitors weaknesses”


Michael Sheehan Head of Strategy & Planning, Entain

Trusted by

We work at board level with PE firms and in-house strategy, marketing & innovation teams. Whatever the industry, we work best with people who are passionate about driving real change.

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Our Thinking

Competitor analysis tools for Strategy Development
Four key tools that are essential for competitor proofing your business strategy.
Become A Competitor ‘Mind-Reader’: How To Take Your Competitor Analysis To The Next Level…
How to take your analysis to the next level by tapping into your competitor’s inner psyche.
War-gaming guide
Step-by-step guide to war-gaming based on Cognosis' 20 years experience in the field.
War-gaming Masterclass video
Introduction into war-gaming including theory, tools and frameworks.
Eyes Wide Open: Managing Uncertainty Through War-Gaming and Scenario Planning
Explanation of the differences between these two tools and how to use them effectively for long-term success.
Stress-Testing Your Value Proposition: Delivering Uniqueness Versus The Competition
Three questions you need to answer to quickly sense check the strength of your value proposition.
Early Warning System: What Is It And Why Do You Need One?
How to monitor and response to competitor threats with agility.

Do you have an interesting challenge that you need help with?

+44 (0)20 4546 7830