Powerful Proposition Development
Crafting brand, product, and customer value propositions that resonate and differentiate.
Unlock the best market analysis, competitor insights and commercial rigor to build customer-centric business propositions that fuel sustainable growth and improve go-to-market effectiveness.
How can we help develop your value proposition?
After completing the form, look out for an email to set up a short call with one of our experts to talk about your requirements and how we can help you achieve them.
Do you have a unique proposition that will drive growth in a competitive market?
A strong value proposition can make the difference between leading the market and being left behind. Value proposition design & development takes place across multiple business dimensions:
Defining Your Company Proposition
- Establish what uniquely defines your organisation’s role, relevance, and ambition
- Show how your proposition guides strategy, growth, and innovation
- Align stakeholders around a clear, consistent expression of your value
Shaping Your Brand Proposition
- Articulate value, distinction and differentiation to customers
- Define a brand story that is emotionally resonant and commercially sharp
- Drive consistency across internal brand and external perceptions
Uncovering New Growth Opportunities
- Fuel growth by identifying white spaces and new revenue potential
- Discover untapped customer needs and underserved market segments
- Anticipate shifts in customer behaviour and stay ahead of emerging trends
Developing Meaningful Customer Propositions
- Embed value into tangible products, services and experiences for your customer
- Uncover unmet cutomer needs to shape relevant new offerings
- Test and refine propositions to win in real-world settings
Our approach to Proposition development & solution design
Exploring, prioritising, designing and ultimately defining your value proposition so that you have confidence in your solution design and conviction that what you bring to market is highly relevant to your target customer and stands out from competition.
How we help develop, articulate, and bring to life your value propositon
Why choose us for value proposition development?
Proven Proposition Frameworks
Proposition development frameworks are built on 25+ years of rigorous creative and commercial experience
Trusted by leading companies
Enduring partnerships with leading global brands, spanning 60+ countries
Experts in Growth
Global network of experts & specialists providing tailored expertise
AI Enabled customer insights
Acces to fast consumer & customer insights to fuel better competitive understanding
Frontier Commerical Modelling
Multi-stage P&L testing from pilot to scale - exposing risks and unlocking profitability
Take a look at our customer success stories
Companies we have worked with
Trusted by
"Cognosis have been a great partner, adding value by bringing their experience, expertise and impartiality to bear on helping us assess our market and competitor landscape and developing new proposition. I would happily recommend them to any business looking to build growth driving value propositions."
"Cognosis projects live on outside of our engagement which really matters when we pick a strategic partner."
"It has been an absolute pleasure working with Cognosis on this project. Their professional and proactive approach has been a breath of fresh air to support development of our value proposition and strategic plan, bringing a new perspective to our thinking. They have demonstrated real expertise and a passion to deliver on the brief to the highest standard."
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