The uncomfortable truth about a circular economy

For over a century, industry has entrenched and optimised its linear business models, making near-term reinvention a significant challenge for many established companies.

Commercial & Operational Viability

Stakeholder & investor pressure rises, yet costs and feasibility hinder circular transitions.

Preparing for Regulation

Government policies are pushing circularity and sustainability, but shifting rules create business risks.

Evolving Customer Expectations

Consumers demand circularity, but poor experiences & usability issues slow widespread adoption.

Where are you in your circular journey?

We’ll meet you at the stage you are at on your circular roadmap to transform and innovate your business models to thrive in a circular marketplace.

Stage 1 CURIOUS EXPLORER You are Circular Economy and are of its potential impact. exploringbuilding awareness THE COGNOSIS CIRCULAR MATURITY MODEL Stage 2 STRATEGIC ADOPTER You are for circularity, & aligning with our strategy. laying the foundationembedding key principles Stage 3 SYSTEMATIC IMPLEMENTATION You are across operations and exploring actively integrating circular principlesnew circular business models. Stage 4 PIONEERING LEADER You are setting the benchmark for circularity,influencing the wider ecosystem. innovating and

How we help transform business for a circular economy & more sustainable future

Circularity Value Chain Diagnostic

Clarity on where to prioritise across circular activities to make the biggest impact

Circular Vision & Strategy

Engage the business with a compelling circular strategy and roadmap

Regulation Scenario Planning

Navigate regulations to ensure compliance, reduce risk and identify opportunities

Customer Value Proposition

Ensure any circular offers are customer centric and drive advantage

Business Model Optimisation & Reinvention

Turn theoretical ideas into commercially tested concepts

Circular Pilot Programmes

Reduce circular innovation risk by taking a strategic approach to pilots

Contact Us

Our approach to circular economy business modelling

From linear value chain optimisation to innovating new business models, we’ll help transform your business for a more sustainable, circular future.

Circular Marketplaces Enabling Services Recovery Services Anything Service Models as-a INNOVATING NEW BUSINESS MODELS Reduce Reuse Repair Remanufacture Recycle Re-generate LINEAR VALUE CHAIN OPTIMISATION TRANSFORMING SYSTEMS

Why choose us for circular strategy & business model innovation

support?

Proven strategy approach

Our strategy & innovation frameworks are based on over 25 years of experience

Independent point of view

We are focused on building the right strategy for each individual client

Operate globally

We engage at Board level, working across 60+ countries

Deep expertise in commercial modelling

Specialists in providing tailored commerical modelling

AI enabled processes

Driving innovative thinking, faster insights & creativity

Our Thinking

Companies we have worked with

Speak with our circularity experts

Are you trying to drive better circular economy practices at your business?

After completing the form, look out for an email to set up a short call with one of our experts to talk about your requirements and how we can help you achieve them.

Duncan Campbell

PARTNER

Duncan's wealth of experience in bringing business innovation to life is grounded in fostering future-focused business models that drive sustainable growth. He is passionate about advancing the circular economy and sustainability into corporate strategy.

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